From Forces to franchisee

HITZone are committed to making a difference and believe people are better equipped to succeed in life if they have access to increased aliveness, vitality and wellbeing.

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Are you inspired and committed to making a difference?


Leadership. Loyalty. Discipline. Motivation. Teamwork.

Ex-Forces Personnel Have All the Entrepreneurial Traits of Successful Franchisees.


HITZone Global is an international fitness franchise with studios opening across the UK, Ireland, USA and Canada. At HITZone we are proud to count ex-RAF, ex-Military, and ex-Navy personal among our staff and franchisee network. 

At HITZone we understand the unique skills and abilities that come from a life in the armed forces. We can teach you to channel those skills and the desire to serve your community into a profitable business.

Watch the video below and read our interview with Stirling Hall at the bottom of this page to get some insight into what it is like to move from a life in the forces to a life as a franchisee.


A franchise allows you to open your own business using a business model and brand which is already established, and which has proven to be successful – all you have to do is follow the instructions and put in the work.

The number one reason people choose franchising as a business model is the support you receive from the franchisor and the wider franchise network. This support significantly reduces the risk of going into business.

You go into business for yourself, but not by yourself.

A franchisee is their own boss, owns their own small business and can grow at their own pace. Franchisees can grow to owning and operating a large number of businesses within a given territory. This is what makes franchising such a popular business model.


Feel great about your work by changing lives for the better while running a proven, highly profitable business model which maximises profit margins.

  • Low investment, low risk.
  • Easy set up and operation in a sub sector of the health and fitness industry which is guaranteed to enjoy success in any location.
  • Full business support and training provided – No industry experience required.
  • Cutting-edge technology including patented HIT Machines, heart rate monitoring and apps for easy membership management and booking.
  • Unique member acquisition process.
  • Single or multi-site opportunity.
  • Engaged and supportive HITZone community, driven by both member and franchisee satisfaction.


We have countless positive stories of members who have joined a HITZone studio and changed their lives for the better – by getting in shape, feeling healthier and learning to enjoy exercise.

25-minute sessions and allowing members to book and change their studio times online means they can easily fit HITZone into their schedule.

Members get the energy of a group workout with the attention and encouragement of a fully committed personal coach due to a maximum group size of 10 members per session.

Sessions are heart rate monitored, high intensity interval training designed to maximise time in the zone, stimulate metabolism and increase energy. Members burn an estimated 300 to 500 calories per session and keep burning additional calories for up to 48-hours. This results in increased vitality, aliveness and wellbeing, providing members with more energy and visible toning.

All this is due to our unique patented HIT Machines being a highly effective and fun method of burning fat and increasing calorie burn, both during and post exercise.

Scientific studies have shown that HITZone members…

  • Burn 17% more calories
  • Enjoy an 80% reduction in DOMS (next day muscle pain)
  • Experience a continued calorie burn for 48 hours

…when they train at a HITZone session when compared to a traditional gym.


HITZone combines 9 (in bold below) of the top 10 trends in the health and fitness industry in 2021 as defined by global authority ACSM:

  • Online Training
  • Wearable Technology
  • Body Weight Training
  • Outdoor Activities
  • High intensity Interval Training (HIIT)
  • Virtual Training
  • Exercise is Medicine**
  • Training with Free Weights
  • Fitness Programs for Older Adults
  • Personal Training

**’Exercise is Medicine’ is a trend which has developed among the global medical community. It encourages medical professionals to refer patients to exercise professionals and to use physical activity as part of their treatment. As a community of exercise professionals, HITZone fully supports this initiative.


Whether your preference is to be a HITZone owner-operator or an investor in a studio; the disruptive technology of HIT Machines combined with operational efficiency and the differences we are making in our communities are the fundamental reasons why HITZone is a fast-growing global franchise.

If you want independence, if you want financial freedom and if you’re committed to making a difference to your own life and others, then you’re ready to begin your HITZone journey.

enquire Today

Are you inspired and committed to making a difference?


Tell us a bit about your forces career prior to starting a HITZone franchise?

I served in the Royal Artillery for around 12 years. I spent 6 of those years based in Germany and the remainder in Northern Ireland with 2 tours of Afghanistan throughout. In 2014 I received a medical discharge from the army and at that point I didn’t really know what to do.  

What made you decide to go down the franchise route?

I had never considered opening my own business. It was my wife Joycelyn who suggested that I become a trainer and that is what got the ball rolling. I was always interested in helping people within the community and helping ordinary people with their health and fitness seemed like a good way to do it. We had a family connection who was a supplier to HITZone and that is how we first heard about the franchise. We did more research and decided it was a good fit for us and made an enquiry.

How where you able to raise the finance to get started?

Because I was medically discharged, I received a pay-out and a pension and that is what provided me with the initial funding.

What sort of challenges have you faced as a business owner?

Finding and hiring good quality staff can be a challenge at times, however we are lucky to now have a fantastic and dedicated team in place.

Do you feel like the skills you acquired serving in the forces has helped you in running a HITZone studio?

Yes, definitely! Planning, preparation, time management and discipline are required to run and manage all the sessions and making sure everything runs like clockwork.

What is the number one piece of advice you would give to someone thinking about starting out on their franchise journey?

Don’t think that you know everything. Surround yourself with a team of professional and knowledgeable people that can help you along the journey. That is why franchising is a great option, as it comes complete with a built in support team.

What are your plans for the future?

The mission is to help as many people as possible, and we plan to continually grow the business in order to achieve that. I’ve also got plans to go traveling, I’d love to go around the world and visit every HITZone studio and take a session in each one!

enquire Today

Are you inspired and committed to making a difference?


HITZone uses the breakthrough technology of our high intensity training machines in a new and totally unique small group personal training workout. This results in an increase in your vitality, aliveness and wellbeing with an increase in energy, visible toning and additional calorie burn for up to 48 hour, which is independently, scientifically proven.


Heart Rate based high intensity interval training, backed by independent science on the effects of excess post exercise consumption (EPOC). HITZone’s heart rate monitored training is designed to maximise time in the zone stimulating metabolism and increasing energy. We call it ‘The Afterburn’.

HITZone members burn an estimated 300 to 500 calories in a 25-minute session and keep burning additional calories for up to 48 hours following the session

Like what you've heard so far?

Take your next step towards making a difference to yourself and your community. 

Click on the ‘Schedule A Call’ button at the bottom right of this page, and one of our friendly team will be happy to have a call with you and answer any questions that you might have.